Case Study

See how Anchor & Ascend helped Ashley’s brand find their unique identity.
Here is a story of a client who took their brand to the next level with a tailored, authentic approach.

Ashley DeMaria’s Print-on-Demand Etsy Shop

  • Client: Ashley DeMaria

  • Industry: Print-on-Demand Apparel & Accessories

  • Objective: To launch a unique and profitable Etsy shop that leveraged Ashley’s creative designs and stood out in a competitive market.

Challenge

  • Initial Hurdle: Ashley had the talent and vision but needed guidance to translate her ideas into a cohesive brand with market appeal.

  • Market Saturation: The print-on-demand space on Etsy is highly competitive, with thousands of sellers. Ashley needed a brand that not only attracted customers but also communicated her distinct style and vision.

  • Brand Identity & Positioning: Establishing a unique identity that reflected Ashley’s creativity, resonated with her target audience, and would be consistent across her products.

Goals for the Project

  • Create a strong, recognizable brand identity that would appeal to Etsy’s print-on-demand audience.

  • Define a cohesive visual style and tone of voice that Ashley could carry across her designs, product listings, and marketing materials.

  • Develop a brand strategy focused on customer engagement, positioning Ashley’s shop as unique and relatable within the print-on-demand space.

The Process

Brand Discovery Session

  • We began with a deep dive into Ashley’s vision for her shop. Through guided questions and brainstorming exercises, we explored her inspirations, style preferences, and the kind of connection she wanted to foster with her customers.

  • Together, we defined her brand values—creativity, relatability, and a sense of fun—that would shape her shop’s personality.

Creating the Brand Identity

  • Logo & Visual Elements: We designed a minimalist logo and chose a color palette that would reflect the playful yet modern vibe Ashley envisioned. This visual identity was designed to work well on both her products and her Etsy storefront.

  • Typography & Aesthetic: The choice of fonts and overall aesthetic was crucial in creating a cohesive look. We selected fonts that were both trendy and versatile to align with her products’ style, enhancing the shop’s recognizability.

Product Design Guidance

  • We worked with Ashley to align her designs with the brand’s aesthetic, helping her select colors, graphics, and styles that fit within the brand’s unique identity.

  • Together, we curated a collection of items that featured her artwork, each piece reflecting the essence of her brand. The products included clothing, tote bags, and accessories, each designed to appeal to her target audience.

Shop Setup & Listing Optimization

  • Shop Layout: We organized her shop with visually appealing sections to make navigation easy for potential customers.

  • Listing Descriptions: Crafting product descriptions that highlighted not only the features but the personality of each item. The tone was kept light and approachable, inviting shoppers to see Ashley’s designs as a fun addition to their wardrobe.

  • SEO Strategy: We optimized each listing for Etsy’s search engine, using relevant keywords to boost visibility within the platform’s marketplace.

Launch & Initial Marketing

  • Launch Plan: We helped Ashley plan a soft launch, leveraging Etsy’s marketing tools and social media. This included posting previews of her designs and a countdown to the shop opening on Instagram and Facebook.

  • Social Media Strategy: We developed a social media plan to keep her followers engaged and attract new customers. This involved showcasing new designs, behind-the-scenes content, and customer testimonials.

  • Customer Engagement Tips: Since Ashley was new to Etsy, we gave her guidance on how to interact with customers, handle reviews, and keep her brand’s voice consistent.